Why should I do business with SBSC rather than one of your
Great Question! The answer is simple. Because of our many years of experience,
you get more bang for your buck with SBSC. We do not just print, mail or
telemarket. Your success in a direct marketing campaign is our success. We will
knock ourselves out to make you happy. You will learn ways to save on postage;
how to get a better response; unique things that can be accomplished with
mailing lists; ways to cause excitement with unique offerings to prospects,
donors, or clients. Please consider that many companies offer printing,
mailing and fulfillment services. What they cannot offer is the expertise to
make certain that every job is letter perfect and 100% guaranteed. That is
right, our work is 100% guaranteed or we will do it over! No one else offers
that kind of guarantee.
That is easy! Because it works. If it did not work, high tech
firms like HP, Xerox, IBM and Microsoft would not spend millions of dollars
each year on direct mail. They would only use social media and emails.
Depends on what you are trying to do. Big ticket item? Use a postcard to drive
customers to your website, let the website do the selling.
Real estate, try a flyer with color pictures (same is true for car dealers,
furniture stores, etc.). If your offering insurance, accounting, or
medical services, a carefully crafted letter or brochure works best, as a
Rule of thumb is at least three touches (mailings) to get some interest started.
In some instances, you may need seven touches. Do not expect a huge return on
your first mailing. With each mailing your ROI will increase. You have to keep
One of the best things about direct mail is that you can measure its success.
You can find out what works and what does not. All you have to do is test. For
example, send half of the mail with a 10% discount and the other half with a
free product or service offer. Track which promotion brought you the most
customers. Using this technique, you can determine which promotion to use in
your next mailing. This is just one technique SBSC can teach you!
The list is critical. A good list is 70% to 80% of the success of any mailing.
As to shrinking, the answer is Yes and No! First class mail for bills is
way down. Everyone pays online, but commercial mail (bulk) is growing and will
continue to grow. We are talking almost 300 billion pieces of mail total.
Projections are that by 2014, there will be a 4% increase in Bulk Mail over
today. The Post Office is the largest employer in the USA. They are bigger than
Walmart, GE, Microsoft, and General Motors combined. The Post Office employs
over 600,000 people. Remember as popular as the internet is, people still
like getting mail. Seventy eight percent of them open their mail immediately.
Only twelve (12%) of emails are opened if ever! People on the internet
have to seek out your services or products, but with direct mail you go directly
to them. You make your own opportunity and do not have to worry if they will
find you on the internet.