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Consistent Responses Comes From Mailing Consistently Ever notice how few responses a company receives when it does not mail anything? That may sound like a silly question since it is fairly obvious that if a company does not mail, it should not expect to see any response. Conversely, a company that does mail can generate tremendous response.

CREATE A SENSE OF URGENCY WITH YOUR OFFER

Create a Sense of Urgency With Your Offer. When was the last time you received a direct mail piece that said, Do not call now, do not respond now, do not order now? Most people who send direct mail understand the importance of creating a sense of immediacy or urgency of giving their prospect a reason to buy.